BBA

Vision:

BBA program at Dayananda Sagar University aims to be global leader among B-Schools by imparting industry and society relevant management curriculum.

Mission:
BBA program at Dayananda Sagar University imparts best training to the future effective managers with a modern blend of teaching, research and industry interaction. The program provides a competent, innovation oriented, ethical and intellectual environment with a sharp focus on leadership in the ever changing technologically challenging global market-place.

Program Objectives:

  • Students are academically prepared to be professional managers.
  • Students will be on par when evaluated on a national level exams.
  • Placed students will be highly successful in achieving their organizational goals and in further advanced studies.
  • Students possess the professional attitudes and skills to perform as productive employees and continue learning.
  • Students will be excellent managerial communicators.

Program Educational Objectives:

  • Students will be equipped with integrated knowledge and ability to perform as management leaders.
  • Students will be productive managers with positive perspectives and skills.
  • Excellence in teaching, professional and research activities demonstrated by the faculty members.

About BBA:
The Department of Management Studies has been established to groom and Nurture fresh talent in the field of Management in order to take up challenging careers in corporate world, and also enabling them to pursue higher studies thereafter. The Department firmly believes in the Blend of Theoretical and in-depth practical knowledge that are required to meet the challenges in the corporate world. India has today emerged as a Centre for nurturing young talent in the field of Management, The Department’s mission is to shape the next generation business professionals with the required skills and talent with a touch of human and ethical values.

Eligibility

Course Duration 3 Years (6 semesters)
Admission Management
Entrance test / Admission criteria Pass in PUC/CBSE/ISCE/10+2 or Equivalent Examination + DSAT Entrance Test

Faculty:


Faculty - School of Management Studies
Name: Prof.R.K.VijayaSarathy
Designation: Dean&Sr.Professor
Area of Specialization: Marketing, Strategic Management, International Business & Health Care Management
Experience in Years: Above 40 Years

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Faculty - School of Management Studies
Name: Ms.Pallavi
Designation: Assistant Professor
Area of Specialization: HR
Experience in Years: Above 10 Years

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Faculty - School of Management Studies
Name: Mr.Shashikiran
Designation: Assistant Professor
Area of Specialization: Finance & Marketing
Experience in Years: About 6 Years

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Faculty - School of Management Studies
Name: Ms.Kaveri
Designation: Faculty
Area of Specialization: HRM
Experience in Years: About 6 Years

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Scheme of Curriculum

Calendar of Events

Course Offered :

Bachelor of Business Administration - BBA

Course Outline :
The course also provides graduates with required skill sets such as analytical thinking, decision-making, and interpersonal skills. The course is designed to enhance a holistic personality in graduates thus enabling them to succeed as professionals. The overall objective of the course is to prepare young professionals to be responsible and responsive to the demands of society in a dynamic changing environment.

Course Pedagogy:
The delivery methodology at Dayananda Sagar University is Student-Enabled and includes activity based learning, experimental learning, and participative learning activities. The Long-Term focus is on integration of knowledge, development of critical, analytical thinking, problem solving, and enhancing performance skills. Such a learning environment always encourages the students to enjoy lessons, try out new things and to think creatively and innovatively. The focus is also to enable the students thrive in a challenging academic atmosphere and enjoy the rich cultural heritage of the University.

Dean's Message

Warm Greetings!!!

BBA - DSU is not only about giving individuals a chance to raise their expectations, it gives people a chance to be a part of the future by investing in, developing and securing the prosperity of the region for a new generation. The intellectual capital profile is of international standing with research - active staff working in each of the schools, contributing to the development of learning and teaching, where the quality and relevance of the program at the university is guaranteed, which is reflected in the brand equity BBA - DSU has achieved in the market place.

Ultimately though, the success of BBA - DSU is reflected in the students who graduates every year, each with their own stories of achievement and triumph, this is why this school is one of the great success stories of why, with my own strong connection to the city and the corporate world, I am immensely proud to be its Dean.

The BBA - DSU is happy to facilitate the execution of this program by extending its world class infrastructure and by providing faculty who have a distinctive track record in academic and corporate world. Besides, the institute is providing infrastructure facility with state-of-the-art computer lab and library facilities with round the clock Internet connectivity.

Come, be a part of this unique success experience

Board of Studies:

 

Sl.No Name Description
1. Prof. R.K. VijayaSarathy Chairman & Dean, BBA - DSU
2 Prof. R. Ravi Kumar Senior Professor, IIM - Bangalore
3 Prof. V.G. Dhanakumar Director, Indian Institute of Plantation Management, Bangalore
4. Prof. T. R. Venkatesh Director General, Amity Institutions, Bangalore
5. Mr. Jayaraj Executive Vice President, Micro Laboratories [P] Ltd, Bangalore
6. Mr. Stany Lobo Senior Branch Manager, Amul [India] Ltd, Bangalore

Department News

The Department of Management Studies has been established to groom and nurture fresh talent in the field of Management in order to take up challenging careers in corporate world, and also enabling them to pursue higher studies thereafter. The Department firmly believes in the blend of theoretical and in-depth practical knowledge that are required to meet the challenges in the corporate world. India has today emerged as a center for nurturing young talent in the field of Management, The Department’s mission is to shape the next generation business professionals with the required skills and talent with a touch of human and ethical values.

Major Student Activities:

  • Book Review Presentations: Doing a detailed review of any of the selected management books by the students.
  • Business Quiz: Students participate in a Business Quiz program which is meant to enhance their general knowledge.
  • News Analysis presentation: Presentation of latest Business news from leading Business newspapers such as Economic Times, Financial Express, Business Line etc., by students in order to pursue research in their areas of Interest.
  • Executive Interface Program: Student’s interaction with experts from the Industry.
  • English & Communication classes: Weekly classes are conducted to enhance the student’s communication skills and their vocabulary
  • Group Discussion: A Group discussion is regularly conducted to enhance the student’s communication and general awareness.
  • Mock Interview: The mock interview is a practice interview being conducted to practice interview skills and receive feedback from a panel of experts.
  • Quantitative Aptitude: Most of the companies have an aptitude round as a part of the recruitment process, therefore this activity aims at improving the student’s aptitude which will prove to be useful in their interview.
  • General Awareness: Along with the Business Quiz, a general awareness activity is also being for the students on a weekly basis.
  • Cultural & Sports Activities: “All work and no play make jack a dull boy”. The Cultural and sports activities not only prove as a stress buster for the students but also help them in being an all rounder.

Department Highlights:

 

At Dayananda Sagar University, you will be positioned ahead of other graduate students through Interventions and Key Features such as:

  • Legacy of Excellence in the Field of Management Education
  • Rich Blend of Intellectual Capital with distinguished Academicians and strong domain expertise.
  • Maximum Industry Interaction.
  • State-of-the-Art Infrastructure Facilities.
  • Additional courses offered to enhance managerial skills
  • Functional Entrepreneurship Development Cell with scope for Becoming Budding New First Generation Entrepreneurs.
  • Effective Mentoring Systems.
  • Industry Focused Assignments in Leading Companies.
  • Student Committees in Functional Areas of Specializations such as Finance, HR, Marketing.
  • Experimental Learning through Corporate Live Projects.
  • Project Internship Focusing on Company/Industry based Projects.
  • Adequate Library Facilities.
  • Extra-Curricular Activities like Sports and Cultural.
  • Excellent Career Counseling Placement Cell.
  • Overall Personality Development through:
  • guest lectures/Invited talks
  • discussions
  • workshops from the subject experts and corporate persons
  • Periodic Industrial visits to get a practical learning on administration organizational set up.