School of Journalism & Mass Communication
About Bachelor of Arts (Journalism & Mass Communication)
The Bachelor of Arts (Journalism & Mass Communication) or BA(JMC) program at Dayananda Sagar University aims to place it in the pantheon of the global leaders among Mass Communication-Schools by imparting an industry oriented and a socially relevant curriculum.
BA (JMC) program at Dayananda Sagar University imparts best training to the future mass communication professionals and researchers with a modern blend of theory and practice. The program provides a competent, entrepreneurial, ethical and intellectual content with a sharp focus on skills in a dynamic and challenging media space.
BBA program at Dayananda Sagar University imparts best training to the future effective managers with a modern blend of teaching, research and industry interaction. The program provides a competent, innovation oriented, ethical and intellectual environment with a sharp focus on leadership in the ever changing technologically challenging global market-place.
- Students are academically prepared to be skilled and theoretically strong professionals.
- Students will be on par with national standards.
- Placed students will be highly successful in achieving their immediate goals.
- Students will have professional attitudes and skills to perform as productive media professionals and continue learning.
- Students will be excellent in using modern media.
Program Educational Objectives:
- Students will be equipped with integrated practical and theoretical knowledge and ability to perform as media professionals.
- Students will be productive with positive perspectives and skills.
- Faculty can be expected to be excellence in teaching, sharing and evaluation.
|Course Duration||3 Years (6 semesters)|
|Admission||Journalism & Mass Communication|
|Entrance test / Admission criteria||Merit in PUC/CBSE/ISCE/10+2 or Equivalent Examination + DSAT Entrance Test|
|Sl.No||Name||Designation||Area of Specialization||Experience in Years|
|1||Prof.Rakesh S Katarey||Professor||Media & Cultural Studies, Globalization, Media Production, Film Studies||26|
Scheme of Evaluation
Each subject carries 100 Marks constituting Continuous Internal Evaluation for 50 marks and Semester- end Examination (SEE) for 50 marks.
I. Continuous Internal Evaluation (CIE): 50 marks
The first component of CIE are three Sessional Exams. Each sessional carries a maximum of 15 marks. That is, Sessional 1: 15 Marks Sessional 2: 15 Marks Sessional 3: 15 marks However, only the best two of the above three marks earned by the student shall be taken into account under the Sessional component i.e. 30 marks out of the 50 CIE marks for any subject.
The remaining 20 marks of the CIE shall be apportioned as per any one of the following three scenarios:
- If the subject is a theory course, then a seminar paper OR two 1000-word analytical essays shall carry 20 marks.
- If the subject constitutes a mix of theory and field application, then a Project Report OR four assignments OR two 1000-word analytical essays shall constitute 20 marks.
- If the subject is predominantly a lab-based or practical course with class room teaching, then four practical assignments OR two media production projects shall carry 20 marks
II. Semester–end Examination (SEE): 50 marks SEE is mandatory for all the subjects administered as semester-end examination with a weightage of 50 marks.
III. Subject Aggregate (CIE+SEE): 50 marks (CIE)+50 Marks (SEE) = 100 Marks (max)
National Geographic selects journalism student picture
On the theme, ‘Colours and Light,’ the National Geographic’s Natgeo Traveler has selected this picture clicked by a DSCASC’s journalism student. The student, Sadik Alam, used his Nikon D5200 and clicked the photograph with a 18-55 mm lens on ISO-400, adjusting the aperture at 4 and the shutter at 1\200 sec. Sadik is a fifth semester undergraduate student of the Department of Mass Communication & Journalism. Well done, Sadik!
Prasar Bharati chief pitches for New Media
Bengaluru: Despite the growth of print and television in India, Chairperson of Prasar Bharati, Dr. A. Surya Prakash said, the advent of New Media was likely to change the consumption patterns of media in a major way.
Dr.A Surya Prakash, Chairperson, Prasar Bharati, receiving honours from Dr. S.C.Sharma (right) and Dr. C.P.S. Prakash (left) at the media seminar.
Making a strong pitch for the Public Service Broadcaster at a seminar organized by Dayananda Sagar Institutions on Nov. 7, Dr. Surya Prakash said that despite the exponential growth of media in the country, only Doordarshan and All India Radio had been performing the role mandated by public interest and policy. He underlined the role of Prasar Bharati in the eradication of polio and popularizing Swachh Bharat Abhiyaan However, there was also a lack of appreciation of government and vernacular media by the advertisers who continued to spend on English media, he said. Pushpa Girimaji, Columnist on Consumer Rights, also criticized the role of advertising in promoting magic remedies and urged the citizenry to be ever vigilant against some of the fraudulent claims made by advertisements.
Krishna V, senior journalist and former US correspondent of The Hindustan Times spoke at length on the democratizing functions of New Media that were ensuring wider public participation in decision making than ever before. Traditional media will have to rejig the way they will dish out content in the future, he stated.
The seminar drew students from across at least 15 colleges, including IIJNM, Oxford, Acharya Institutions, KLE, Symbiosis and Commits, besides the constituent colleges of DSI.
Following the seminar presentations, students had the opportunity to raise questions on media during an open house session moderated by Prof. Rakesh Katarey, Department of Mass Communication and Journalism, DSI.
Earlier, Dr. S C Sharma, Director, DSCE/DSATM and Provost, Dayananda Sagar University, welcomed the gathering and underlined the importance of the seminar for students of all disciplines. Dr. C.P.S. Prakash, Principal, DSCE, proposed the vote of thanks and Dr. Vasantha Kumar, faculty, was the MC.
Online journalist has budding journalists in raptures
During the session, students learnt what New Media is and how it functions, They also got to know what to look forward to in the real world of virtual media. An informative session, Ms. Gitanjali, was energetic and well-tempered throughout. Always open to questions and ready with instant and well thought out answers, she made everyone’s day. A unique feature of the interface was how well she was able to connect and put a packed gallery to work and activity.
Students who participated in the lecture later shared their thoughts on the session to its very end. “We picked up things well beyond the basics,” said Sharjeel Yunus, a BA(JMC) Sem III student.
“She underscored the fact that New Media could be incorporated in personal and professional lives,” felt Aksheev Thakur, a senior student. The session left everyone happy and put a smile on every face and asking for more; “Can we have her over again?” being too common a refrain to be attributed to only a handful
About Bachelor of Arts (Journalism & Mass Communication)
The School of Mass Communication Studies has been established to groom and nurture fresh talent in the field of mass and new media in order to take up challenging careers in the media world, and also enabling them to pursue higher studies thereafter. The School firmly believes in the blend of theoretical and in-depth practical knowledge that are required to meet the challenges in the communication world. India has today emerged as a growing Centre for mass media, The School’s mission is to shape the next generation professionals with the required skills and talent along with a deep sense of analysis and anesthetics.
The course also provides graduates with required skill sets such as analytical thinking, decision-making, and interpersonal communication skills. The course is designed to enhance a holistic personality in graduates thus enabling them to succeed as professionals. The overall objective of the course is to prepare young professionals to be responsible and responsive to the demands of society in a dynamic media environment.
The delivery methodology at Dayananda Sagar University is student-enabled and includes activity based learning, experimental learning, and participative learning activities. The long-term focus is on integration of knowledge, development of critical, analytical thinking, problem solving, and enhancing performance skills. Such a learning environment always encourages the students to enjoy lessons, try out new things and to think creatively and innovatively. The focus is also to enable the students thrive in a challenging academic atmosphere and enjoy the rich cultural heritage of India.
Warm greetings to you!
It gives me great pleasure to try and convince you why after months of deliberation we at Dayananda Sagar University finally decided to pitch our tent amongst the scores of schools offering programs in media and communication. Believe me, if we weren’t convinced about its need, we wouldn’t have risked our resources on a project such as this. So do spare a moment and read this carefully. In recent times while communication industries have proliferated, communication schools have hardly kept pace with the enormity and diversity of such growth. Industry experts have been complaining against the declining quality of graduates coming from universities. They say, the cubs from schools don’t know much about the world they are talking to and much lesser about the world they are talking about. Clearly, the recent proliferation of media schools hasn’t helped the cause of professional merit. At DSU, we understand that students tend to excel in areas they are most interested in. Our search for excellence therefore begins with our programs that provide students, choice, focus and flexibility. To meet this objective, we are digging deep into the synergies offered by our sister institutions. Valuable academic inputs are forthcoming from award-winning faculty drawn from the academia and the industry as well as from current professionals with membership on our academic bodies that govern and guide us. Our students will have access to the university's multimedia labs. Thus, we are making sure that students joining our courses have adequate exposure to cutting edge digital technologies and opportunity to rub shoulders with the best in the media business. Students coming out of DSU’s programs also remain rooted to the ground, with modules on India, its land, people, culture, constitution, economy, resources and history. Besides conventional modules, a module on globalization introduces students to the most famous philosophical interventions witnessed in recent times: from Noam Chomsky to Antony Giddens and from Amartya Sen to Francis Fukuyama and Manuel Castles. But more important than all, our programs blow the first bugle for a new generation of free thinking, energetic and confident individuals who choose to guide their destiny than be packed into predetermined pigeon holes.
With best wishes to all, I extend a warm welcome on behalf of the DSU family.
Prof. Rakesh S. Katarey
Board of Studies:
BOARD OF STUDIES FOR BA(JMC)
- Rakesh S. Katarey, Professor, Dept. of MC & J, DSU & Chairman
- Leela Rao, Senior Professor and Consultant
- Janardhan, Pro Vice Chancellor, DSU & Senior Advertising Professional
- Maya Chandra , Corporate Film maker, Teacher and Member, BoS at various universities
- Annisa Joseph, Executive TV Producer, Freemantle Media
- Ajay Ramanuja, Sr. Marketing Manager and Consultant, Major TV networks in Telugu & Kannada
- H S Vaishnavi, Former Chief, Zee Kannada, and currently, Radio City, Bangalore
At Dayananda Sagar University, you will be positioned ahead of other graduate students through Interventions and Key Features such as:
- Rich blend of intellectual inputs with distinguished academicians and their domain expertise.
- Maximum Industry Interaction.
- State-of-the-Art Infrastructure Facilities.
- Additional courses offered to enhance media entrepreneurship and managerial skills
- Effective Mentoring Systems.
- Critical understanding of media
- Strong and relevant humanities component.
- Additional summer and mandatory internships.
- Adequate Library Facilities.
- Extra-Curricular Activities like Sports and Cultural.
- Excellent Career Counseling Placement Cell.
Overall Personality Development through
- Invited talks
- guest lectures
- workshops from the subject experts and corporate persons
- Periodic Industrial visits.